PropellerAds offers a variety of ad formats to publishers to monetize their websites and to maximize their profits. Also, they have a lot of ad categories but do not allow some of them like adult.
There are primarily two category of ads offered by Propeller Ads:
- Web & Display
Web & Display Ads
Web & Display ads are the ads offered via desktops and computers (non-Mobile devices). There are 4 types of web and display ads offered by Propeller Ads.
- Display Banners
- Direct Links
Pop-Under ads or Clickunders are the evolved version of popups. Instead of popping up, they appear in a new browser window or a new tab depending on the browser type. PropellerAds pop-under ads appear when a user clicks anywhere on the page. Pop-unders are pretty beneficial because they have the highest click-through rate, which makes your campaigns cost effective.
Display Banner Ads are the common ones you’d see all across websites.
Slider ad are banner ads that moves along with the page as the user scrolls up or down and stays visible unless the user closes it through the closing button. The slider ad delivers a click-through rate that significantly exceeds the average for static display banners.
Layer ads or Overlay Ads are banner ads that load over the webpage content.
Direct Link ads are specific links, which published can use to send their visitors to a particular URL.
Mobile Ads are the ads, which show up in mobile devices. There are 4 types of mobile ads offered by PropellerAds.
- Dialog Ads (pushup)
- Interstitial Ads
- Banner Ads
Dialog Ads are displayed to users as a dialog box inside an app.
Interstitial Ads are full-screen ads for example the ones you usually see while playing games. It is one of the top-performing mobile ad units.
Mobile Banner Ads are like banner ads only but on mobile devices. These are the usual banner ads and don’t expect great performance from these ads.